Discover the insider secrets of successful event management

How to Organise an Event

The complete training handbook

Publisher’s special offer: ~~£30.00~~ £24.99 (offer ends 31 May)

A live event impacts your company’s corporate reputation (and your own) more than any other form of communication. So it pays to get it right ...

Because events have to be right-first-time, it makes ‘learning as you go’ a risky business. In fact, a lack of corporate event management knowledge could land your organisation’s reputation in some very deep water.

How to Organise an EventTM ... a 10-module training guide – to read at your own pace!

How to Organise an EventTM is the essential guide to help you plan a successful event, on time and to budget.

Based on the UK’s highly acclaimed training course, Event Organisers’ MasterclassTM, this guide to professional event organization is now available in a handy 10-module self-study course for you to read – in your own time and at your own pace.

In this 200-page volume you discover:

	The key ingredients to make a successful live event
	Selecting and negotiating the best prices with venues
	Dealing with and briefing contractors effectively
	Ideas for unusual events and venues
	How to avoid speaker cancellations
	How to arrange a room for best results
	Sponsorship and how to present your case for potential funding
	Marketing – how to get ‘Cheeks on seats’!

Discover the ‘insider secrets’ of successful event management – in one easy-to-read publication!

Crucial guidance on filling seats

“How To Organise An Event is great – really extensive and will prove very useful to event organisers everywhere. Personally, it helped me reinforce the importance of objectives and messaging – I’ve also learnt more about effective marketing for attendees. Everything you need to know to organise an event, this guide explores the main ingredients that make an event successful all broken down into clear, easy to understand sections. It also includes money-saving tips; an essential venue survey to help ask the questions that matter; and crucial guidance on ‘filling seats’ by effective event promotion. A must-have for event organisers in any guise.”

Frances Umeh
Senior Corporate Communications Officer - Barnardo's

TRY BEFORE YOU BUY!
Click here to download FREE Contents
and Sample First Module

But that’s not all – as part of this publication you also receive ...

FREE – Exclusive Venue Survey Guide

Don’t get caught out. Choosing the right venue can make or break your event. But when you survey a venue, do you always know the right questions to ask?

Accredited by the Chartered Institute of Marketing’s Continuous Professional Development (CPD) Programme.

This training course is accredited by one of the most respected professional development schemes in the marketing industry. This means you can be sure that you are gaining valuable insights from a reliable source; insights that will boost your next event – and your own professional reputation with delegates and colleagues alike.

FREE – 80 Money-Saving Tips

These days, we all need to save money. And because event budgets are notorious for running away with themselves, section 10 of this publication is devoted entirely to how to cut costs without compromising on quality.

In fact, the money you’ll save from these useful tips will more than cover the cost of the publication!

This guide prompts you to ask all the right questions so you never get caught out on the day ... it’s exclusive to Event Planners’ MasterclassTM and available to you FREE for you to use whenever you need to make venue choices that are vital to your success.

Written by Martin Ison — marketing consultant and event advisor to British Government’s export trade department.

A marketing consultant and event organiser for over 25 years, Martin Ison is CEO of Micomms Ltd. A regular consultant to the British Government promoting international trade, Martin has organised events promoting exports in every continent across the globe generating $millions of business opportunities. Now he has taken this experience and created a masterclass to help others achieve the same successful results — with an easily accessible publication for those who’ve missed the workshops.

SPECIAL OFFER — a fraction of the price of the Masterclass

Obviously, you can’t beat the one-to-one interaction of a training masterclass — but you can have the same information at a fraction of the price!

The Event Organisers’ MasterclassTM is the only training event of its kind, and with an enrolment fee of just £385, delegates rapidly see a return on their investment in event budget savings alone. This publication has the same information as the live event — with all the cost-saving ideas ...

Live event: Event Organisers’ MasterclassTM: £385+vat
Click Here to request future dates and venues

Publication OFFER: How to Organise an Event £24.99

Click Here to enjoy an excellent saving:

How To Organise an Event - front cover04

Clever and concise

“20 years of experience wrapped in a 200-page guide – it’s a must! Step-by-step guidance from concept to completion. Clever and concise, it’s everything you need to run a great event.”

Nicola Bateman
Head of Business Development
IDTechEx

“Essential reading ... an excellent publication”

"... ‘How to Organise an Event’ is essential reading for anyone involved with event delivery. In clearly thought-out steps it outlines how to organise an event from the bottom-up. I particularly like the inclusion of objective setting, which many people seem to bypass. I’ve always thought event design should be built around well thought-out objectives. However, I still find it amazing how many people decide on event components and then think about outputs later on, as an afterthought. All in all, a well-written and much-needed book. Both beginners and experienced event organisers will discover a clear and easy-to-follow methodology, which can be implemented successfully time and again. This is an excellent publication. "

David Phillips
Key Event Manager
Life Sciences Sector Team
UK Trade & Investment

“An excellent must-have practical guide”

“How to Organise an Event” by Martin Ison is an excellent must-have practical guide for anyone in the business of events. It provides a step-by-step blueprint for event management from marketing and planning to execution and evaluation, offering ideas, advice and handy tips in an easy to navigate and humorous handbook. It is refreshingly informative, straightforward and visually stimulating with jocular quips and cartoons peppered throughout. With the invaluable money-saving tips and Venue Survey Guide included as appendices, it provides a really useful and handy aide memoire for any event organiser.“

Laura Gordon MA LLB Dip LP LLM
CEO
Corporate Connections International Ltd

Event Planning:
are you in at the deep end?